Alpen bank in Romania has been very successful in building a profitable Based on quantitative analysis, Carle should choose option-2, i.e., launch credit card. Alpen Bank: Launching the Credit Card in Romania Written Analysis of Case Presented to: Miss Tania Hassan Presented by: * Case Overview: Alpen bank has. As per the Case ‘Alpen Bank: Launching Credit Card in Romania”, the following explains strategy on Segment, Target, and Position. This Analysis also has.

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Alpen Bank: Launching the Credit Card in Romania

Launching the Credit Card in Romania. The Alpen Bank seems hesitant to launch the credit card due to the existence of following problems: Inthe country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business.

Middle class were growing but very slow, less than half of the population were urban. This Analysis also has attached Excel sheet with numbers to carc this strategy.

Considering the economic and market conditions as explained in the case, Alpen Bank should launch a credit card. We use cookies to give you the best experience possible. Leave your email and we will send you an example after 24 hours Direct mail could target credit card applications to the intended audience, resulting in a higher yield, but it tended to be more expensive than other methods. Get custom essay sample written according to your requirements Urgent 3h delivery guaranteed Order Now.

Several country managers in the Asia-Pacific region had chosen to waive the joining fee entirely when launching their credit card business, but Carle believe that the premium image of Alpen Bank in Romania would allow for laaunching and annual fees without significantly hurting customer acquisition and retention. Chapter 4 Money Management Managing Checking and Savings Accounts —Checking and creditt accounts are the foundation of financial asset management —Cash.


However, because this was made available to the general public, many applicants would not qualify for bank credit. Alpen Bank has been very successful in Romania building a profitable business for the wealthy — overcustomers in a country with 7.

Alpen Bank: Launching Credit Card in Romania Essay Example for Free

Feedback Privacy Policy Feedback. By positioning the product in the affluent class the Bank is able to reach breakeven point in less number of customers.

Delivering Shareholder Value Clark P. Under Yarnold’s leadership the organization went through two strategic plans — and — and brought about many changes. In addition, the infrastructure required for a payments system was rapidly developing, and by Romania had approximately 8, ATMs andpoint-of-sale terminals for card transactions.

How to Write a Summary of an Article? True Value is an innovation in this area and tries to measure the financial cost and benefits of social and environmental impact and provide a standardized comparison across different kinds of social and environmental activities and their impact.

About project SlidePlayer Terms of Service. The case elicits discussion surrounding the following questions: As per Table B and other Administrative costs details, Alpen should focus on marketing using Direct Sales, Branch Cross-Sell, and Direct Mail to selected affluent prospects so that Alpen can reach only their current Affluent customers and other selected Affluent non-customer Residents to keep the acquisition costs low.

The Market segments for bnk product lunching would be based on Income level of Customers: My presentations Profile Feedback Log out. What do we need to do to improve our ability to measure social and environmental impact in financial terms? A limited time offer! Prior to introduction of the credit card in the market the Bank has to analyze whether an opportunity exists for the launch of the credit card. Bakn spending was largely cash-based, merchant acceptance of card payments was low.

Rapid economic growth and rising incomes particularly among the middle class had dramatically increases total disposable income. Affluent customers, More Affluent customers, middle class, and others. He must decide whether to launch a credit card business in Romania, how to position the credit card, and how to acquire new customers most effectively. Alpen bank has to make a crucial decision whether or not they should launch the credit card business in Romania.


To make this website work, we log user data and share it with processors. Serving them could mean lower interest income and interchange for tye banks.

Alpen Bank: Launching the Credit Card in Romania | Free Essays –

Launching the Credit Card lahnching Romania by V. Your Answer is very helpful for Us Thank you a lot! Sorry, but copying text is forbidden on this website! To get a unique essay Hire Writer. How about receiving a customized one? The middle class is also a potential market for the credit card. Sorry, but downloading is forbidden on this website.

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People use cards generally for withdrawing cash rather than for buying products or services so there is less revenue driven from transactions. They are priced less sensitive and thus positioning the card on high end would be beneficial for the bank. Kasturi Rangan The cardd briefly describes the year history of the organization and focuses particularly on the changes wrought by its new leader David Yarnold who was brought in by the board in Registration Forgot your password?

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